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Marketing & Corporate Relations Careers
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Marketing & Corporate Relations Careers

We develop strategies and investments to deliver consumer-centric media experiences that support the Allstate brand transformation and enable profitable growth for the enterprise.

Marketing and Corporate Relations at Allstate

We don’t wait for bad to happen to do good. Make a difference by working at an iconic brand that empowers employees to take care of customers and make the world a better place.

Marketing

Our Marketing department is dedicated to delivering engaging and innovative solutions to a wide range of audiences and through a variety of media to help Allstate attract the right customers.

Help us shape our future—and yours. Allstate marketing goes beyond the one-size-fits-all approach to focus on the needs and differences of our customers.

Why work in Marketing at Allstate?

Our marketing team works hard to help keep Allstate one of the nation’s most highly respected and recognizable brands. We’re a learning organization that leverages successes, learns from failures, and continuously improves. Every day, we look for ways to help our customers experience the good life. We help you live the good life with personal and professional development, work-life flexibility, and the opportunity to give back.

What’s essential to know about working in Marketing here?

Allstate’s marketing organization helps grow the business for America’s largest publicly held personal lines insurer and most storied brands.

Great businesses succeed because of exceptional people. Our marketing department is no different. We deliver what people wouldn’t expect from an insurance company taking appropriate risks, using rich data, and hiring talented people.

What impact does this department have on our business?

We help new customers discover Allstate’s value and create customer loyalty through creative advertising and communications, innovative products and programs, and insights and analysis.

The marketing department helps drive growth and customer loyalty for the Good Hands® brand. We create long-term value by focusing on incremental improvement, innovation, and earning the trust of our customers.

What types of roles are included in this career area?

Our award-winning marketing group offers a variety of roles, including:

  • Consumer, product and brand marketing
  • Sponsorships
  • Multicultural marketing
  • Regional and local marketing
  • Digital and social media
  • Creative, design, and UX
  • Marketing analytics
  • And more

Corporate Relations

Our Corporate Relations team works closely with Allstate business leaders as thought partners, using integrated communication plans to strengthen Allstate’s reputation, strategy, and culture—both internally and externally.

Why work in Corporate Relations at Allstate?

The Allstate Corporate Relations team:

  • Tells Allstate’s iconic story and brings the voice of Allstate to life through strategic communication.
  • Provides critical communications counsel to advance issues and initiatives important to our customers, consumers, agency owners, and employees.
  • Is a research-driven team continually seeking best practices to help us operate at our very best.

What’s essential to know about working in Corporate Relations here?

  • We drive engagement with our agency force and employees to help them best serve customers.
  • We tell Allstate’s story in a way that emotionally connects with stakeholders and strengthens our reputation.
  • We support important societal issues and make our communities better places to live.

What unique perks are offered for Corporate Relations professionals here?

  • We have our own dedicated team that provides customized professional growth opportunities to strengthen skills and enable employees to achieve their goals.
  • Everyone is encouraged to take advantage of a “dress for your day” approach.
  • Our leaders support a flexible work environment by entrusting employees to manage their time, achieve their goals, and have flexibility when they need it.

What impact does the Corporate Relations department have on our business?

Corporate Relations supports the business in a variety of areas, including:

  • Media relations
  • Issue and crisis management
  • Thought leadership and advocacy
  • Strategic business counsel and executive positioning
  • Employee engagement and culture
  • Local presence and expertise
  • Corporate and social responsibility
  • Financial communications

We use effective communications that promote alignment and engagement with Allstate’s reputation-building strategies across the enterprise:

  • We provide our leaders, our employees, and our agency owners and their staffs with tools that help drive exceptional value for customers.
  • Because we touch many different aspects of the business, we offer a broad, integrated perspective.
  • We build and protect Allstate’s reputation.
  • We advance the organization’s strategy and business priorities.
  • We strengthen a culture that connects people to Allstate’s shared purpose and each other.

What types of roles & backgrounds are included in this career area?

Our backgrounds range from journalism to business, from strategic philanthropy to academia, and from research to education. Many of us learned on the job. We celebrate our diversity and use it as a strategic advantage.

What kinds of technology resources can our communication professionals access?

Allstate Corporate Relations members have access to state-of-the-art communication tools and resources, including an onsite multimedia studio, featuring:

  • Two fully functioning video studios
  • Video editing suites
  • Voice-recording studios

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