Allstate
Growth Media Consultant, Paid Search
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Job Summary:
We are seeking a highly motivated and data-driven Consultant to join our growing media team. As a Growth Media Consultant, you will be responsible for managing and optimizing our paid search campaigns across various platforms, with a focus on driving conversions and maximizing ROI. You will play a crucial role in shaping our paid search strategy and contributing to the overall success of our media efforts.
Key Responsibilities:
· Assist in managing all elements of paid search campaigns including keyword research, ad copy development, and campaign creation
· Develop daily and weekly reporting to inform overall performance
· Identify opportunities for testing within advertising platforms
· Conduct in-depth keyword research to identify high-potential search terms
· Create compelling ad copy and identify opportunities for A/B copy testing
· Perform account health maintenance tasks such as weekly search query reports
· Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
· Drive strong financial performance of budget management focusing in on growth opportunities new business sales and customer lifetime value
· Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
· Ensure campaign tracking/tagging is implemented to capture all necessary data points
· Ability to work within a group dynamic and provide support on QA efforts as needed
Supervisory Responsibilities:
This job does not have supervisory duties.
Preferred Qualifications:
Education and Experience
· Bachelor's Degree or equivalent experience
· 3 or more years of related experience
· Experience working in high-volume accounts preferred
Certificates, Licenses, Registrations
· Google Ads Certification
· Microsoft Ads Certification
Functional Skills
· Experience working in paid search platforms such as Google and Bing Ads
· Experience with bidding platforms such as Google Search Ads 360, Kenshoo, Marin
· Experience with digital analytics tools such as Adobe Analytics, Google Analytics
· Experience with competitive insight tools such as Adthena and SEMRush
· Budget Management – Forecasting, Financial Reporting & Analysis
· Proficiency in keyword research, ad copywriting, and campaign optimization techniques
· Team player with strong organizational and project management skills
· Ability to think strategically and execute at a tactical level equally well
· Ability to influence decision-making in a highly matrix environment
· Ability to be proactive in opportunities to drive performance
· Advanced communication skills including proficiency in developing and delivering presentations
Skills
Bing Ads, Campaign Optimizations, Google Ads, Keyword Research Analysis, Paid Search Campaigns
Compensation
Compensation offered for this role is $50,700.00 – 89,062.50 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working in Sales
What We Do:
As an expert on our products and services, you can give customers personalized attention and innovative solutions to make their lives easier.
How We Support You:
Starting day one, you’ll have access to resources and incentives to keep you feeling challenged and excited about your careers.
Make An Impact:
As a member of our sales team, you’ll bring a sense of ease and support to customers looking for a better understanding of their protection options. Whether in the field or talking to customers over the phone, you’ll continue to build trust in who we are and what we do.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Job Summary:
We are seeking a highly motivated and data-driven Consultant to join our growing media team. As a Growth Media Consultant, you will be responsible for managing and optimizing our paid search campaigns across various platforms, with a focus on driving conversions and maximizing ROI. You will play a crucial role in shaping our paid search strategy and contributing to the overall success of our media efforts.
Key Responsibilities:
· Assist in managing all elements of paid search campaigns including keyword research, ad copy development, and campaign creation
· Develop daily and weekly reporting to inform overall performance
· Identify opportunities for testing within advertising platforms
· Conduct in-depth keyword research to identify high-potential search terms
· Create compelling ad copy and identify opportunities for A/B copy testing
· Perform account health maintenance tasks such as weekly search query reports
· Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
· Drive strong financial performance of budget management focusing in on growth opportunities new business sales and customer lifetime value
· Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
· Ensure campaign tracking/tagging is implemented to capture all necessary data points
· Ability to work within a group dynamic and provide support on QA efforts as needed
Supervisory Responsibilities:
This job does not have supervisory duties.
Preferred Qualifications:
Education and Experience
· Bachelor's Degree or equivalent experience
· 3 or more years of related experience
· Experience working in high-volume accounts preferred
Certificates, Licenses, Registrations
· Google Ads Certification
· Microsoft Ads Certification
Functional Skills
· Experience working in paid search platforms such as Google and Bing Ads
· Experience with bidding platforms such as Google Search Ads 360, Kenshoo, Marin
· Experience with digital analytics tools such as Adobe Analytics, Google Analytics
· Experience with competitive insight tools such as Adthena and SEMRush
· Budget Management – Forecasting, Financial Reporting & Analysis
· Proficiency in keyword research, ad copywriting, and campaign optimization techniques
· Team player with strong organizational and project management skills
· Ability to think strategically and execute at a tactical level equally well
· Ability to influence decision-making in a highly matrix environment
· Ability to be proactive in opportunities to drive performance
· Advanced communication skills including proficiency in developing and delivering presentations
Skills
Bing Ads, Campaign Optimizations, Google Ads, Keyword Research Analysis, Paid Search Campaigns
Compensation
Compensation offered for this role is $50,700.00 – 89,062.50 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working in Claims
What We Do:
Your ability to quickly and calmly make smart decisions can make a huge difference in how confident customers feel throughout the claims process. And as you support our customers, we’re there to support you.
How We Support You:
We empower your success starting day one. You’ll have access to everything you need to grow professionally while helping our customers get their lives back on track.
Make An Impact:
Helping customers with their claims is about learning their stories, not just processing their paperwork. You can take pride in the fact that you’re providing invaluable guidance and helping to build continued trust in our company.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Job Summary:
We are seeking a highly motivated and data-driven Consultant to join our growing media team. As a Growth Media Consultant, you will be responsible for managing and optimizing our paid search campaigns across various platforms, with a focus on driving conversions and maximizing ROI. You will play a crucial role in shaping our paid search strategy and contributing to the overall success of our media efforts.
Key Responsibilities:
· Assist in managing all elements of paid search campaigns including keyword research, ad copy development, and campaign creation
· Develop daily and weekly reporting to inform overall performance
· Identify opportunities for testing within advertising platforms
· Conduct in-depth keyword research to identify high-potential search terms
· Create compelling ad copy and identify opportunities for A/B copy testing
· Perform account health maintenance tasks such as weekly search query reports
· Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
· Drive strong financial performance of budget management focusing in on growth opportunities new business sales and customer lifetime value
· Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
· Ensure campaign tracking/tagging is implemented to capture all necessary data points
· Ability to work within a group dynamic and provide support on QA efforts as needed
Supervisory Responsibilities:
This job does not have supervisory duties.
Preferred Qualifications:
Education and Experience
· Bachelor's Degree or equivalent experience
· 3 or more years of related experience
· Experience working in high-volume accounts preferred
Certificates, Licenses, Registrations
· Google Ads Certification
· Microsoft Ads Certification
Functional Skills
· Experience working in paid search platforms such as Google and Bing Ads
· Experience with bidding platforms such as Google Search Ads 360, Kenshoo, Marin
· Experience with digital analytics tools such as Adobe Analytics, Google Analytics
· Experience with competitive insight tools such as Adthena and SEMRush
· Budget Management – Forecasting, Financial Reporting & Analysis
· Proficiency in keyword research, ad copywriting, and campaign optimization techniques
· Team player with strong organizational and project management skills
· Ability to think strategically and execute at a tactical level equally well
· Ability to influence decision-making in a highly matrix environment
· Ability to be proactive in opportunities to drive performance
· Advanced communication skills including proficiency in developing and delivering presentations
Skills
Bing Ads, Campaign Optimizations, Google Ads, Keyword Research Analysis, Paid Search Campaigns
Compensation
Compensation offered for this role is $50,700.00 – 89,062.50 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.SM
Benefits
Experience the benefits that make Allstate a great place to work.
*Benefits vary based on position.
Health
- Medical, dental and vision coverage
- HSAs and FSAs
- Wellbeing programs
- Free therapy sessions
Retirement
- 401(k) plan
- Pension plan
- Free financial counseling
Work-life balance
- Paid time off
- Work flexibility
Career development
- Talent shares
- Tuition reimbursement
- Learning opportunities
For a full description of Allstate’s benefits visit our benefits page
Start making a difference
Realize your full potential by doing
work that matters.
Grow your career in meaningful ways.
We want to make sure you have every opportunity to grow, explore new horizons and follow your passion in a meaningful career. It’s an exciting time to join Allstate. Help us shape the future.
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