Allstate
Senior Manager of Paid Search
Key aspects of the role:
- Drive sales growth by engaging with interested prospective customers- all while working remote
- No cold calling— Connect through inbound calls and proactive outbound calls with active insurance shoppers
- Enjoy competitive compensation with a base salary + uncapped commissions
- Sell reputable products from Allstate and our family of brands
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Growth Media team, part of the Enterprise Media Group within Allstate, is responsible for the planning, execution and optimization of Paid Search (SEM) campaigns across a portfolio of insurance products. We are seeking a strategic, data-driven, and hands-on Senior Manager of Paid Search to lead our paid search initiatives across multiple platforms. This role demands a visionary leader who can navigate the evolving search landscape, especially as AI transforms consumer behavior, automation, and campaign orchestration. The ideal candidate will combine deep platform expertise with a passion for innovation, mentoring, and cross-functional collaboration.
Key Responsibilities:
- Develop and execute paid search strategies aligned with business goals and customer acquisition targets.
- Identify growth opportunities across search platforms and emerging trends in SEM.
- Own end-to-end campaign execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization.
- Manage large-scale budgets efficiently to maximize ROI and meet CPA/CAC goals.
- Ensure accurate tagging and tracking to capture all necessary data points for analysis and reporting.
- Partner with Analytics team to monitor, analyze, and report on campaign performance.
- Build test and learn roadmap for paid search to continuously test improvements in performance.
- Stay ahead of AI-driven changes in search behavior, automation, and platform capabilities (ex: PMAX)
- Work closely with SEO and other media channels to create integrated search strategies.
Supervisory Responsibilities:
- Mentor and lead a team of paid search specialists, fostering a culture of accountability, innovation, and continuous learning.
- Conduct regular 1:1s, provide feedback, and support career development through goal-setting and coaching.
Preferred Qualifications:
Experience
- 8+ years of hands-on experience managing paid search campaigns, preferably in high-growth environments.
- Deep expertise in Google Ads, Microsoft Ads, and bid management tools (e.g., SA360, Marin, Skai)
- Deep expertise in excel (pivot tables, vlookups) and powerpoint
- Experience in Adobe Analytics and Google Analytics
- Experience with competitive insight tools such as SEMRush, Adthena, and BrightEdge
- Experience with conversion tracking, attribution models, and audience segmentation
Certificates, Licenses, Registrations
- Google Ads Certification preferred
Functional Skills
- Strong attention to detail and organization required
- Strong partnership management and collaboration with external & internal partners
- Ability to provide insightful feedback and make effective decisions
- Ability to build strong cross-functional relationships
- Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making
- Strong communication skills both written and presentation
Skills
Analytics, Campaign Development, Campaign Execution, Conversion Tracking, End-to-End Testing, Google Analytics, Microsoft Excel, Paid Search Marketing, Reporting
Compensation
Compensation offered for this role is 95,700.00 – 170,925.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working in Sales
What We Do:
As an expert on our products and services, you can give customers personalized attention and innovative solutions to make their lives easier.
How We Support You:
Starting day one, you’ll have access to resources and incentives to keep you feeling challenged and excited about your careers.
Make An Impact:
As a member of our sales team, you’ll bring a sense of ease and support to customers looking for a better understanding of their protection options. Whether in the field or talking to customers over the phone, you’ll continue to build trust in who we are and what we do.
Working together
You’re in Good Hands® is more than a promise we make to our customers. It’s a promise we make to our employees, too.
We want you to love where you work. That starts with the freedom to be yourself. Our workplace flexibility and focus on individuality means everyone is seen, heard and respected.
When you join us, you’ll have the opportunity to push your skills to the next level with access to development programs to support your career aspirations – whatever that means for you. Because as you learn and grow, so do we.
Working here also means getting the chance to make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world can be even greater when we work together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Growth Media team, part of the Enterprise Media Group within Allstate, is responsible for the planning, execution and optimization of Paid Search (SEM) campaigns across a portfolio of insurance products. We are seeking a strategic, data-driven, and hands-on Senior Manager of Paid Search to lead our paid search initiatives across multiple platforms. This role demands a visionary leader who can navigate the evolving search landscape, especially as AI transforms consumer behavior, automation, and campaign orchestration. The ideal candidate will combine deep platform expertise with a passion for innovation, mentoring, and cross-functional collaboration.
Key Responsibilities:
- Develop and execute paid search strategies aligned with business goals and customer acquisition targets.
- Identify growth opportunities across search platforms and emerging trends in SEM.
- Own end-to-end campaign execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization.
- Manage large-scale budgets efficiently to maximize ROI and meet CPA/CAC goals.
- Ensure accurate tagging and tracking to capture all necessary data points for analysis and reporting.
- Partner with Analytics team to monitor, analyze, and report on campaign performance.
- Build test and learn roadmap for paid search to continuously test improvements in performance.
- Stay ahead of AI-driven changes in search behavior, automation, and platform capabilities (ex: PMAX)
- Work closely with SEO and other media channels to create integrated search strategies.
Supervisory Responsibilities:
- Mentor and lead a team of paid search specialists, fostering a culture of accountability, innovation, and continuous learning.
- Conduct regular 1:1s, provide feedback, and support career development through goal-setting and coaching.
Preferred Qualifications:
Experience
- 8+ years of hands-on experience managing paid search campaigns, preferably in high-growth environments.
- Deep expertise in Google Ads, Microsoft Ads, and bid management tools (e.g., SA360, Marin, Skai)
- Deep expertise in excel (pivot tables, vlookups) and powerpoint
- Experience in Adobe Analytics and Google Analytics
- Experience with competitive insight tools such as SEMRush, Adthena, and BrightEdge
- Experience with conversion tracking, attribution models, and audience segmentation
Certificates, Licenses, Registrations
- Google Ads Certification preferred
Functional Skills
- Strong attention to detail and organization required
- Strong partnership management and collaboration with external & internal partners
- Ability to provide insightful feedback and make effective decisions
- Ability to build strong cross-functional relationships
- Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making
- Strong communication skills both written and presentation
Skills
Analytics, Campaign Development, Campaign Execution, Conversion Tracking, End-to-End Testing, Google Analytics, Microsoft Excel, Paid Search Marketing, Reporting
Compensation
Compensation offered for this role is 95,700.00 – 170,925.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working in Claims
What We Do:
Your ability to quickly and calmly make smart decisions can make a huge difference in how confident customers feel throughout the claims process. And as you support our customers, we’re there to support you.
How We Support You:
We empower your success starting day one. You’ll have access to everything you need to grow professionally while helping our customers get their lives back on track.
Make An Impact:
Helping customers with their claims is about learning their stories, not just processing their paperwork. You can take pride in the fact that you’re providing invaluable guidance and helping to build continued trust in our company.
Working together
You’re in Good Hands® is more than a promise we make to our customers. It’s a promise we make to our employees, too.
We want you to love where you work. That starts with the freedom to be yourself. Our workplace flexibility and focus on individuality means everyone is seen, heard and respected.
When you join us, you’ll have the opportunity to push your skills to the next level with access to development programs to support your career aspirations – whatever that means for you. Because as you learn and grow, so do we.
Working here also means getting the chance to make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world can be even greater when we work together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Growth Media team, part of the Enterprise Media Group within Allstate, is responsible for the planning, execution and optimization of Paid Search (SEM) campaigns across a portfolio of insurance products. We are seeking a strategic, data-driven, and hands-on Senior Manager of Paid Search to lead our paid search initiatives across multiple platforms. This role demands a visionary leader who can navigate the evolving search landscape, especially as AI transforms consumer behavior, automation, and campaign orchestration. The ideal candidate will combine deep platform expertise with a passion for innovation, mentoring, and cross-functional collaboration.
Key Responsibilities:
- Develop and execute paid search strategies aligned with business goals and customer acquisition targets.
- Identify growth opportunities across search platforms and emerging trends in SEM.
- Own end-to-end campaign execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization.
- Manage large-scale budgets efficiently to maximize ROI and meet CPA/CAC goals.
- Ensure accurate tagging and tracking to capture all necessary data points for analysis and reporting.
- Partner with Analytics team to monitor, analyze, and report on campaign performance.
- Build test and learn roadmap for paid search to continuously test improvements in performance.
- Stay ahead of AI-driven changes in search behavior, automation, and platform capabilities (ex: PMAX)
- Work closely with SEO and other media channels to create integrated search strategies.
Supervisory Responsibilities:
- Mentor and lead a team of paid search specialists, fostering a culture of accountability, innovation, and continuous learning.
- Conduct regular 1:1s, provide feedback, and support career development through goal-setting and coaching.
Preferred Qualifications:
Experience
- 8+ years of hands-on experience managing paid search campaigns, preferably in high-growth environments.
- Deep expertise in Google Ads, Microsoft Ads, and bid management tools (e.g., SA360, Marin, Skai)
- Deep expertise in excel (pivot tables, vlookups) and powerpoint
- Experience in Adobe Analytics and Google Analytics
- Experience with competitive insight tools such as SEMRush, Adthena, and BrightEdge
- Experience with conversion tracking, attribution models, and audience segmentation
Certificates, Licenses, Registrations
- Google Ads Certification preferred
Functional Skills
- Strong attention to detail and organization required
- Strong partnership management and collaboration with external & internal partners
- Ability to provide insightful feedback and make effective decisions
- Ability to build strong cross-functional relationships
- Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making
- Strong communication skills both written and presentation
Skills
Analytics, Campaign Development, Campaign Execution, Conversion Tracking, End-to-End Testing, Google Analytics, Microsoft Excel, Paid Search Marketing, Reporting
Compensation
Compensation offered for this role is 95,700.00 – 170,925.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working together
You’re in Good Hands® is more than a promise we make to our customers. It’s a promise we make to our employees, too.
We want you to love where you work. That starts with the freedom to be yourself. Our workplace flexibility and focus on individuality means everyone is seen, heard and respected.
When you join us, you’ll have the opportunity to push your skills to the next level with access to development programs to support your career aspirations – whatever that means for you. Because as you learn and grow, so do we.
Working here also means getting the chance to make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world can be even greater when we work together.
Benefits
Experience the benefits that make Allstate a great place to work.
*Benefits vary based on position.
Health
- Medical, dental and vision coverage
- HSAs and FSAs
- Wellbeing programs
- Free therapy sessions
Retirement
- 401(k) plan
- Pension plan
- Free financial counseling
Work-life balance
- Paid time off
- Work flexibility
Career development
- Talent shares
- Tuition reimbursement
- Learning opportunities
For a full description of Allstate’s benefits visit our benefits page
Start making a difference
Realize your full potential by doing
work that matters.
Grow your career in meaningful ways.
We want to make sure you have every opportunity to grow, explore new horizons and follow your passion in a meaningful career. It’s an exciting time to join Allstate. Help us shape the future.
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