Allstate
Manager, Digital Optimization
Key aspects of the role:
- Drive sales growth by engaging with interested prospective customers- all while working remote
- No cold calling— Connect through inbound calls and proactive outbound calls with active insurance shoppers
- Enjoy competitive compensation with a base salary + uncapped performance-based incentives
- Sell reputable products from Allstate and our family of brands
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Manager, Digital Optimization
The Manager, Digital Optimization is accountable for improving performance across the Digital Shop & Buy customer journey through disciplined analysis, experimentation, A/B testing, and optimization. Reporting to the Director, Strategy and Direct Sales, and working closely with the Senior Manager, Digital Sales, this role identifies funnel friction, customer drop-offs, and performance opportunities that impact quote progression, conversion, containment, customer experience, and digital sales outcomes. The role translates insights into measurable recommendations, builds and supports test-and-learn initiatives, and partners with Product, Marketing, Technology, Analytics, Business Architecture, and Operations to prioritize and deliver improvements across the digital sales channel.
Accountability
-
Owns: Digital funnel optimization, performance diagnostics, experimentation roadmap, A/B testing execution, benefits measurement, and ongoing identification of customer journey friction points.
-
Influences: Digital roadmap prioritization, customer journey enhancements, personalization opportunities, channel-specific experience improvements, and cross-functional decisions that impact digital sales performance.
-
Supports: Business case development, stakeholder updates, leadership performance reviews, test-and-learn governance, and alignment on digital sales priorities across Product, Technology, Marketing, Analytics, Business Architecture, and Operations.
Key Responsibilities
-
Digital funnel performance and diagnostics: Own day-to-day monitoring of quote starts, progression, completion, conversion, digital containment, abandonment, and sales outcomes; identify performance trends, customer drop-offs, behavioral patterns, traffic source impacts, and channel-level opportunities.
-
Experimentation and test-and-learn execution: Build and manage the A/B testing and experimentation roadmap, including hypotheses, prioritization, test design, implementation readiness, success measures, measurement plans, and post-test reviews.
-
Optimization recommendations and benefits measurement: Translate funnel insights, test results, reporting, diagnostic analysis, session replay, customer feedback, UX research, and AI-generated insights into clear recommendations that improve conversion, reduce abandonment, enhance the customer experience, and increase sales productivity.
-
Personalization and journey improvement: Support journey optimization across customer demographics, behavioral segments, product needs, traffic sources, and channel types, including aggregator, partner, and organic traffic.
-
Business cases and prioritization recommendations: Develop opportunity assessments, business cases, expected outcome estimates, and data-driven prioritization recommendations for proposed digital funnel enhancements.
-
Cross-functional delivery and governance: Partner with Product, Technology, Analytics, Marketing, Business Architecture, and Operations to launch, monitor, evaluate, and scale digital sales experiments and journey improvements.
-
Leadership reporting and stakeholder communication: Prepare concise performance updates, insights, recommendations, and decision points for leadership and relevant cross-functional stakeholders.
Experience
-
7 or more years of relevant experience preferred, with demonstrated experience in digital sales, e-commerce, digital product, channel performance, funnel optimization, analytics, experimentation, or customer journey improvement.
-
Experience using digital analytics, reporting, session replay, heatmapping, dashboarding, or similar tools to identify funnel friction, diagnose performance issues, and recommend measurable improvements.
-
Experience designing or supporting A/B tests, test-and-learn plans, hypotheses, success measures, measurement plans, and post-test performance reviews.
-
Demonstrated experience translating data, behavioral insights, and performance trends into business cases, prioritized recommendations, and leadership-ready decision points.
-
Experience partnering with Product, Technology, Marketing, Analytics, Operations, or Business Architecture teams to deliver digital improvements in a cross-functional or matrixed environment.
-
Experience connecting digital optimization activity to commercial outcomes, including conversion, quote progression, containment, sales outcomes, customer acquisition, or cost-to-serve.
-
Experience in insurance, financial services, regulated industries, digital distribution, or direct-to-consumer sales environments considered an asset.
Supervisory Responsibilities: This role does not have direct supervisory responsibilities.
Education
-
Bachelor’s degree in business, Marketing, Digital, Analytics, Technology, Commerce, Economics, or a related field is preferred.
-
Graduate degree, digital analytics, product, agile, experimentation, or data-related certification is considered an asset.
Education & Experience in Lieu: An equivalent combination of education and relevant experience may be considered in lieu of the stated education requirements.
#LI-ND2
Skills
Business Analysis, Business Case Analyses, Business Model Development, Data Analytics
Compensation
Compensation
Expected compensation for this role ranges from 77,000.00 – 102,000.00 CAD annually. Actual salary offered to successful candidates will vary based on their skills and experience.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate Canada Group uses AI technology tools to assist in screening, selecting, assessing, and scheduling interviews with candidates as part of the recruitment process.
This job posting is for a current open role within the organization.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working in Sales
What We Do:
As an expert on our products and services, you can give customers personalized attention and innovative solutions to make their lives easier.
How We Support You:
Starting day one, you’ll have access to resources and incentives to keep you feeling challenged and excited about your careers.
Make An Impact:
As a member of our sales team, you’ll bring a sense of ease and support to customers looking for a better understanding of their protection options. Whether in the field or talking to customers over the phone, you’ll continue to build trust in who we are and what we do.
Working together
You’re in Good Hands® is more than a promise we make to our customers. It’s a promise we make to our employees, too.
We want you to love where you work. That starts with the freedom to be yourself. Our workplace flexibility and focus on individuality means everyone is seen, heard and respected.
When you join us, you’ll have the opportunity to push your skills to the next level with access to development programs to support your career aspirations – whatever that means for you. Because as you learn and grow, so do we.
Working here also means getting the chance to make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world can be even greater when we work together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Manager, Digital Optimization
The Manager, Digital Optimization is accountable for improving performance across the Digital Shop & Buy customer journey through disciplined analysis, experimentation, A/B testing, and optimization. Reporting to the Director, Strategy and Direct Sales, and working closely with the Senior Manager, Digital Sales, this role identifies funnel friction, customer drop-offs, and performance opportunities that impact quote progression, conversion, containment, customer experience, and digital sales outcomes. The role translates insights into measurable recommendations, builds and supports test-and-learn initiatives, and partners with Product, Marketing, Technology, Analytics, Business Architecture, and Operations to prioritize and deliver improvements across the digital sales channel.
Accountability
-
Owns: Digital funnel optimization, performance diagnostics, experimentation roadmap, A/B testing execution, benefits measurement, and ongoing identification of customer journey friction points.
-
Influences: Digital roadmap prioritization, customer journey enhancements, personalization opportunities, channel-specific experience improvements, and cross-functional decisions that impact digital sales performance.
-
Supports: Business case development, stakeholder updates, leadership performance reviews, test-and-learn governance, and alignment on digital sales priorities across Product, Technology, Marketing, Analytics, Business Architecture, and Operations.
Key Responsibilities
-
Digital funnel performance and diagnostics: Own day-to-day monitoring of quote starts, progression, completion, conversion, digital containment, abandonment, and sales outcomes; identify performance trends, customer drop-offs, behavioral patterns, traffic source impacts, and channel-level opportunities.
-
Experimentation and test-and-learn execution: Build and manage the A/B testing and experimentation roadmap, including hypotheses, prioritization, test design, implementation readiness, success measures, measurement plans, and post-test reviews.
-
Optimization recommendations and benefits measurement: Translate funnel insights, test results, reporting, diagnostic analysis, session replay, customer feedback, UX research, and AI-generated insights into clear recommendations that improve conversion, reduce abandonment, enhance the customer experience, and increase sales productivity.
-
Personalization and journey improvement: Support journey optimization across customer demographics, behavioral segments, product needs, traffic sources, and channel types, including aggregator, partner, and organic traffic.
-
Business cases and prioritization recommendations: Develop opportunity assessments, business cases, expected outcome estimates, and data-driven prioritization recommendations for proposed digital funnel enhancements.
-
Cross-functional delivery and governance: Partner with Product, Technology, Analytics, Marketing, Business Architecture, and Operations to launch, monitor, evaluate, and scale digital sales experiments and journey improvements.
-
Leadership reporting and stakeholder communication: Prepare concise performance updates, insights, recommendations, and decision points for leadership and relevant cross-functional stakeholders.
Experience
-
7 or more years of relevant experience preferred, with demonstrated experience in digital sales, e-commerce, digital product, channel performance, funnel optimization, analytics, experimentation, or customer journey improvement.
-
Experience using digital analytics, reporting, session replay, heatmapping, dashboarding, or similar tools to identify funnel friction, diagnose performance issues, and recommend measurable improvements.
-
Experience designing or supporting A/B tests, test-and-learn plans, hypotheses, success measures, measurement plans, and post-test performance reviews.
-
Demonstrated experience translating data, behavioral insights, and performance trends into business cases, prioritized recommendations, and leadership-ready decision points.
-
Experience partnering with Product, Technology, Marketing, Analytics, Operations, or Business Architecture teams to deliver digital improvements in a cross-functional or matrixed environment.
-
Experience connecting digital optimization activity to commercial outcomes, including conversion, quote progression, containment, sales outcomes, customer acquisition, or cost-to-serve.
-
Experience in insurance, financial services, regulated industries, digital distribution, or direct-to-consumer sales environments considered an asset.
Supervisory Responsibilities: This role does not have direct supervisory responsibilities.
Education
-
Bachelor’s degree in business, Marketing, Digital, Analytics, Technology, Commerce, Economics, or a related field is preferred.
-
Graduate degree, digital analytics, product, agile, experimentation, or data-related certification is considered an asset.
Education & Experience in Lieu: An equivalent combination of education and relevant experience may be considered in lieu of the stated education requirements.
#LI-ND2
Skills
Business Analysis, Business Case Analyses, Business Model Development, Data Analytics
Compensation
Compensation
Expected compensation for this role ranges from 77,000.00 – 102,000.00 CAD annually. Actual salary offered to successful candidates will vary based on their skills and experience.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate Canada Group uses AI technology tools to assist in screening, selecting, assessing, and scheduling interviews with candidates as part of the recruitment process.
This job posting is for a current open role within the organization.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working in Claims
What We Do:
Your ability to quickly and calmly make smart decisions can make a huge difference in how confident customers feel throughout the claims process. And as you support our customers, we’re there to support you.
How We Support You:
We empower your success starting day one. You’ll have access to everything you need to grow professionally while helping our customers get their lives back on track.
Make An Impact:
Helping customers with their claims is about learning their stories, not just processing their paperwork. You can take pride in the fact that you’re providing invaluable guidance and helping to build continued trust in our company.
Working together
You’re in Good Hands® is more than a promise we make to our customers. It’s a promise we make to our employees, too.
We want you to love where you work. That starts with the freedom to be yourself. Our workplace flexibility and focus on individuality means everyone is seen, heard and respected.
When you join us, you’ll have the opportunity to push your skills to the next level with access to development programs to support your career aspirations – whatever that means for you. Because as you learn and grow, so do we.
Working here also means getting the chance to make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world can be even greater when we work together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Manager, Digital Optimization
The Manager, Digital Optimization is accountable for improving performance across the Digital Shop & Buy customer journey through disciplined analysis, experimentation, A/B testing, and optimization. Reporting to the Director, Strategy and Direct Sales, and working closely with the Senior Manager, Digital Sales, this role identifies funnel friction, customer drop-offs, and performance opportunities that impact quote progression, conversion, containment, customer experience, and digital sales outcomes. The role translates insights into measurable recommendations, builds and supports test-and-learn initiatives, and partners with Product, Marketing, Technology, Analytics, Business Architecture, and Operations to prioritize and deliver improvements across the digital sales channel.
Accountability
-
Owns: Digital funnel optimization, performance diagnostics, experimentation roadmap, A/B testing execution, benefits measurement, and ongoing identification of customer journey friction points.
-
Influences: Digital roadmap prioritization, customer journey enhancements, personalization opportunities, channel-specific experience improvements, and cross-functional decisions that impact digital sales performance.
-
Supports: Business case development, stakeholder updates, leadership performance reviews, test-and-learn governance, and alignment on digital sales priorities across Product, Technology, Marketing, Analytics, Business Architecture, and Operations.
Key Responsibilities
-
Digital funnel performance and diagnostics: Own day-to-day monitoring of quote starts, progression, completion, conversion, digital containment, abandonment, and sales outcomes; identify performance trends, customer drop-offs, behavioral patterns, traffic source impacts, and channel-level opportunities.
-
Experimentation and test-and-learn execution: Build and manage the A/B testing and experimentation roadmap, including hypotheses, prioritization, test design, implementation readiness, success measures, measurement plans, and post-test reviews.
-
Optimization recommendations and benefits measurement: Translate funnel insights, test results, reporting, diagnostic analysis, session replay, customer feedback, UX research, and AI-generated insights into clear recommendations that improve conversion, reduce abandonment, enhance the customer experience, and increase sales productivity.
-
Personalization and journey improvement: Support journey optimization across customer demographics, behavioral segments, product needs, traffic sources, and channel types, including aggregator, partner, and organic traffic.
-
Business cases and prioritization recommendations: Develop opportunity assessments, business cases, expected outcome estimates, and data-driven prioritization recommendations for proposed digital funnel enhancements.
-
Cross-functional delivery and governance: Partner with Product, Technology, Analytics, Marketing, Business Architecture, and Operations to launch, monitor, evaluate, and scale digital sales experiments and journey improvements.
-
Leadership reporting and stakeholder communication: Prepare concise performance updates, insights, recommendations, and decision points for leadership and relevant cross-functional stakeholders.
Experience
-
7 or more years of relevant experience preferred, with demonstrated experience in digital sales, e-commerce, digital product, channel performance, funnel optimization, analytics, experimentation, or customer journey improvement.
-
Experience using digital analytics, reporting, session replay, heatmapping, dashboarding, or similar tools to identify funnel friction, diagnose performance issues, and recommend measurable improvements.
-
Experience designing or supporting A/B tests, test-and-learn plans, hypotheses, success measures, measurement plans, and post-test performance reviews.
-
Demonstrated experience translating data, behavioral insights, and performance trends into business cases, prioritized recommendations, and leadership-ready decision points.
-
Experience partnering with Product, Technology, Marketing, Analytics, Operations, or Business Architecture teams to deliver digital improvements in a cross-functional or matrixed environment.
-
Experience connecting digital optimization activity to commercial outcomes, including conversion, quote progression, containment, sales outcomes, customer acquisition, or cost-to-serve.
-
Experience in insurance, financial services, regulated industries, digital distribution, or direct-to-consumer sales environments considered an asset.
Supervisory Responsibilities: This role does not have direct supervisory responsibilities.
Education
-
Bachelor’s degree in business, Marketing, Digital, Analytics, Technology, Commerce, Economics, or a related field is preferred.
-
Graduate degree, digital analytics, product, agile, experimentation, or data-related certification is considered an asset.
Education & Experience in Lieu: An equivalent combination of education and relevant experience may be considered in lieu of the stated education requirements.
#LI-ND2
Skills
Business Analysis, Business Case Analyses, Business Model Development, Data Analytics
Compensation
Compensation
Expected compensation for this role ranges from 77,000.00 – 102,000.00 CAD annually. Actual salary offered to successful candidates will vary based on their skills and experience.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate Canada Group uses AI technology tools to assist in screening, selecting, assessing, and scheduling interviews with candidates as part of the recruitment process.
This job posting is for a current open role within the organization.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working together
You’re in Good Hands® is more than a promise we make to our customers. It’s a promise we make to our employees, too.
We want you to love where you work. That starts with the freedom to be yourself. Our workplace flexibility and focus on individuality means everyone is seen, heard and respected.
When you join us, you’ll have the opportunity to push your skills to the next level with access to development programs to support your career aspirations – whatever that means for you. Because as you learn and grow, so do we.
Working here also means getting the chance to make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world can be even greater when we work together.
Benefits
Experience the benefits that make Allstate a great place to work.
*Benefits vary based on position.
Health
- Medical, dental and vision coverage
- HSAs and FSAs
- Wellbeing programs
- Free therapy sessions
Retirement
- 401(k) plan
- Pension plan
- Free financial counseling
Work-life balance
- Paid time off
- Work flexibility
Career development
- Talent shares
- Tuition reimbursement
- Learning opportunities
For a full description of Allstate’s benefits visit our benefits page
Start making a difference
Realize your full potential by doing
work that matters.
Grow your career in meaningful ways.
We want to make sure you have every opportunity to grow, explore new horizons and follow your passion in a meaningful career. It’s an exciting time to join Allstate. Help us shape the future.
Ryan / 8 years with Allstate
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June 2025 – Present
Anthony / 11 years with Allstate
New Agent Leader- EA Channel
February 2026 – Present
Michael / 25 years with Allstate
Property Delivery Director
2023 – Present/Remote
Bree / 11 years with Allstate
Unrepresented Bodily Injury Adjuster
December 2022 – Present
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