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Director, New Business & Product Innovation

Key aspects of the role:

Drive sales growth by engaging with interested prospective customers- all while working remote
No cold calling— Connect through inbound calls and proactive outbound calls with active insurance shoppers
Enjoy competitive compensation with a base salary + uncapped commissions
Sell reputable products from Allstate and our family of brands

Role overview

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

The Enterprise Product Innovation for Consumers (EPIC) organization drives Allstate’s future by identifying compelling business opportunities and partnering across the enterprise to develop selected opportunities into thriving businesses. We blend skills in strategy, design, technology, and data to create new, consumer-focused insurance and protection businesses, products and capabilities.

As Director, New Business & Product Innovation, you will lead EPIC teams building new businesses, products, and capabilities from concept through incubation, market launch, post‑launch growth, and enterprise handoff. You will operate as a generalist business builder, shaping product and business strategy while also ensuring disciplined execution across the full lifecycle. Thriving at the intersection of strategy and execution, you will create clear, compelling materials that align and influence senior leaders, while partnering closely with teams to drive work forward and unblock obstacles. Serving as both a thought partner to senior leadership and a hands‑on collaborator as needed, this role is a pivotal leadership and value‑creation position within EPIC and Allstate at large.

Product Portfolio Leadership

Lead 2-4 cross‑functional teams to identify, define, build, launch, and grow new businesses, products, and capabilities from concept through incubation, market launch, post‑launch growth, and enterprise handoff.
In early stages, frame problems and opportunities, generate and refine hypotheses, and design analyses and delivery approaches that balance learning velocity with rigor.
In later stages, partner with enterprise delivery and go‑to‑market teams to launch initiatives effectively and achieve intended customer and business outcomes.
Drive a wide portfolio of strategic partnerships as needed – e.g. product-capability licenses with startups, distribution agreements with commercial partners, and various cross-Allstate, cross-functional partnerships.

EPIC Team Leadership

Build, lead, and sustain a single, inclusive EPIC team culture, and ways of working across initiatives.
Set the tone for a culture of bold thinking, accountability, open dialogue, and continuous improvement, encouraging teams to persist through ambiguity and setbacks.
Coach and develop teams as initiatives scale, balancing empowerment with appropriate guidance, challenge, and support.
Serve as a role model for ownership, commitment, and collaboration across EPIC and the broader organization.

Enterprise Influence & Stakeholder Management

Manage a cross‑functional and cross‑enterprise stakeholder group that includes senior Allstate executives, fostering alignment through clear, inclusive, and collaborative engagement.
Serve as a primary point of contact for senior business leaders, communicating portfolio progress, risks, and outcomes with clarity and credibility.
Build strong, trust‑based relationships across departments and levels, particularly developing influence and relationships in Sales, Marketing, Distribution, Property & Liability, Claims, Customer Service, and Technology to move work forward.
Create clear, compelling narratives and materials that support executive decision‑making, alignment, and sustained momentum; play an active role in executive‑level discussions and forums.
Constructively challenge conventional thinking and risk aversion while maintaining strong working relationships and shared ownership of outcomes.

Consumer-Led Strategy and Innovation

Define product and business vision, strategy, and roadmaps aligned with enterprise priorities and market opportunities.
Drive rigorous opportunity assessment, hypothesis generation, and solution design informed by consumer needs, market dynamics, and competitive trends.
Bring an outside‑in perspective, drawing on consumer behavior and innovation patterns from inside and outside the insurance industry.
Operate at the intersection of strategy and execution, translating bold ideas and insights into practical, differentiated product and business strategies.
Champion a customer‑centric mindset, ensuring consumer insights are consistently translated into compelling products, services, and experiences.

Execution & Operational Excellence

Ensure disciplined execution from concept through launch and handoff, balancing speed, pragmatism, and rigor.
Ensure effective go‑to‑market execution, leveraging agile principles and best practices.
Partner closely with teams to unblock progress, stepping in as a hands‑on collaborator when needed—without owning day‑to‑day execution.
Identify and remove barriers to speed‑to‑market, streamlining processes while maintaining appropriate governance.
Track and communicate progress using clear metrics tied to launch readiness, execution health, and learning.
Ensure initiatives are built with a clear path to sustainability, scale, and eventual handoff.

Supervisory Responsibilities

This job has supervisory duties.

Education and Experience

4 year Bachelors Degree (Preferred)
12 or more years of experience (Preferred)
MBA and/or technical degree from a top institution is a plus.
Qualified candidates may have a combination of these experiences
- Business or Product Development Experience: the ideal candidate will have experience building new products or businesses and bringing them to market.
- Start-Up/High Growth Experience: roles in product, strategy & ops, and/or business development with a hand in growing and scaling businesses in open-ended and fast-moving environments.
- Consulting Experience: engagement manager or equivalent roles at a top-tier firm, with direct experience managing Fortune 500 C-level clients on “pure strategy” and/or “new product/business build” engagements. Ability to quickly get up to speed on unfamiliar subject areas with heavy doses of technology and data.

Certifications, Licenses, Registrations

No Certification, License or Registration is required for the job.

Functional Skills

Structured Thinking: critical thinking skills are vital to this role, including broad business acumen to tackle a wide range of issues in an integrated fashion (e.g. market landscape, technology landscape, consumer landscape) and the ability to identify and define problems, collect data, establish facts and demonstrate a ‘nose for value’ to discern what is important and draw valid conclusions.
Analytical Excellence: Excellent problem-solving skills with the ability to bring a creative approach and demonstrate “next level of thinking” is required.
Powerful Communication: The right fit candidate will possess excellent presentation skills, powerful communication ability, and strong interpersonal skills.
Team & People Leadership: Proven track record of directly managing and developing teams, including hiring, coaching, and performance management. Experience building inclusive, high performing teams and coaching individuals through ambiguity, change, and setbacks while maintaining momentum and accountability.
Leadership / Stakeholder Management: Successful track record of leading, developing and influencing a high-performing team at all levels of the organization, and experience developing strong relationships, including with executive stakeholders.
Execution Orientation in Ambiguity: The successful candidate will thrive in ambiguity and is an out-of-the-box and creative thinker who is comfortable with questioning the status quo and generally accepted beliefs while delivering major strategic initiatives.

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

Skills

Analytical Intelligence, Business Product Development, Consulting, Execution Excellence, Innovation, Operational Excellence, People Leadership, Start-Ups

Compensation

Compensation offered for this role is 199,000.00 – 274,000.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.

To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

Keys to Success

At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.

We look for candidates with these skills to help us achieve that goal:

Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things

Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design

Digital literacy
Discover and apply emerging digital technology tools, data and insights.

Results-oriented
Start with measurable outcomes and drive results with speed

Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation

Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.

Working in Sales

What We Do:
As an expert on our products and services, you can give customers personalized attention and innovative solutions to make their lives easier.

How We Support You:
Starting day one, you’ll have access to resources and incentives to keep you feeling challenged and excited about your careers.

Make An Impact:
As a member of our sales team, you’ll bring a sense of ease and support to customers looking for a better understanding of their protection options. Whether in the field or talking to customers over the phone, you’ll continue to build trust in who we are and what we do.

Working together

You’re in Good Hands® is more than a promise we make to our customers. It’s a promise we make to our employees, too.

We want you to love where you work. That starts with the freedom to be yourself. Our workplace flexibility and focus on individuality means everyone is seen, heard and respected.

When you join us, you’ll have the opportunity to push your skills to the next level with access to development programs to support your career aspirations – whatever that means for you. Because as you learn and grow, so do we.

Working here also means getting the chance to make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world can be even greater when we work together.

Role overview

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

The Enterprise Product Innovation for Consumers (EPIC) organization drives Allstate’s future by identifying compelling business opportunities and partnering across the enterprise to develop selected opportunities into thriving businesses. We blend skills in strategy, design, technology, and data to create new, consumer-focused insurance and protection businesses, products and capabilities.

As Director, New Business & Product Innovation, you will lead EPIC teams building new businesses, products, and capabilities from concept through incubation, market launch, post‑launch growth, and enterprise handoff. You will operate as a generalist business builder, shaping product and business strategy while also ensuring disciplined execution across the full lifecycle. Thriving at the intersection of strategy and execution, you will create clear, compelling materials that align and influence senior leaders, while partnering closely with teams to drive work forward and unblock obstacles. Serving as both a thought partner to senior leadership and a hands‑on collaborator as needed, this role is a pivotal leadership and value‑creation position within EPIC and Allstate at large.

Product Portfolio Leadership

Lead 2-4 cross‑functional teams to identify, define, build, launch, and grow new businesses, products, and capabilities from concept through incubation, market launch, post‑launch growth, and enterprise handoff.
In early stages, frame problems and opportunities, generate and refine hypotheses, and design analyses and delivery approaches that balance learning velocity with rigor.
In later stages, partner with enterprise delivery and go‑to‑market teams to launch initiatives effectively and achieve intended customer and business outcomes.
Drive a wide portfolio of strategic partnerships as needed – e.g. product-capability licenses with startups, distribution agreements with commercial partners, and various cross-Allstate, cross-functional partnerships.

EPIC Team Leadership

Build, lead, and sustain a single, inclusive EPIC team culture, and ways of working across initiatives.
Set the tone for a culture of bold thinking, accountability, open dialogue, and continuous improvement, encouraging teams to persist through ambiguity and setbacks.
Coach and develop teams as initiatives scale, balancing empowerment with appropriate guidance, challenge, and support.
Serve as a role model for ownership, commitment, and collaboration across EPIC and the broader organization.

Enterprise Influence & Stakeholder Management

Manage a cross‑functional and cross‑enterprise stakeholder group that includes senior Allstate executives, fostering alignment through clear, inclusive, and collaborative engagement.
Serve as a primary point of contact for senior business leaders, communicating portfolio progress, risks, and outcomes with clarity and credibility.
Build strong, trust‑based relationships across departments and levels, particularly developing influence and relationships in Sales, Marketing, Distribution, Property & Liability, Claims, Customer Service, and Technology to move work forward.
Create clear, compelling narratives and materials that support executive decision‑making, alignment, and sustained momentum; play an active role in executive‑level discussions and forums.
Constructively challenge conventional thinking and risk aversion while maintaining strong working relationships and shared ownership of outcomes.

Consumer-Led Strategy and Innovation

Define product and business vision, strategy, and roadmaps aligned with enterprise priorities and market opportunities.
Drive rigorous opportunity assessment, hypothesis generation, and solution design informed by consumer needs, market dynamics, and competitive trends.
Bring an outside‑in perspective, drawing on consumer behavior and innovation patterns from inside and outside the insurance industry.
Operate at the intersection of strategy and execution, translating bold ideas and insights into practical, differentiated product and business strategies.
Champion a customer‑centric mindset, ensuring consumer insights are consistently translated into compelling products, services, and experiences.

Execution & Operational Excellence

Ensure disciplined execution from concept through launch and handoff, balancing speed, pragmatism, and rigor.
Ensure effective go‑to‑market execution, leveraging agile principles and best practices.
Partner closely with teams to unblock progress, stepping in as a hands‑on collaborator when needed—without owning day‑to‑day execution.
Identify and remove barriers to speed‑to‑market, streamlining processes while maintaining appropriate governance.
Track and communicate progress using clear metrics tied to launch readiness, execution health, and learning.
Ensure initiatives are built with a clear path to sustainability, scale, and eventual handoff.

Supervisory Responsibilities

This job has supervisory duties.

Education and Experience

4 year Bachelors Degree (Preferred)
12 or more years of experience (Preferred)
MBA and/or technical degree from a top institution is a plus.
Qualified candidates may have a combination of these experiences
- Business or Product Development Experience: the ideal candidate will have experience building new products or businesses and bringing them to market.
- Start-Up/High Growth Experience: roles in product, strategy & ops, and/or business development with a hand in growing and scaling businesses in open-ended and fast-moving environments.
- Consulting Experience: engagement manager or equivalent roles at a top-tier firm, with direct experience managing Fortune 500 C-level clients on “pure strategy” and/or “new product/business build” engagements. Ability to quickly get up to speed on unfamiliar subject areas with heavy doses of technology and data.

Certifications, Licenses, Registrations

No Certification, License or Registration is required for the job.

Functional Skills

Structured Thinking: critical thinking skills are vital to this role, including broad business acumen to tackle a wide range of issues in an integrated fashion (e.g. market landscape, technology landscape, consumer landscape) and the ability to identify and define problems, collect data, establish facts and demonstrate a ‘nose for value’ to discern what is important and draw valid conclusions.
Analytical Excellence: Excellent problem-solving skills with the ability to bring a creative approach and demonstrate “next level of thinking” is required.
Powerful Communication: The right fit candidate will possess excellent presentation skills, powerful communication ability, and strong interpersonal skills.
Team & People Leadership: Proven track record of directly managing and developing teams, including hiring, coaching, and performance management. Experience building inclusive, high performing teams and coaching individuals through ambiguity, change, and setbacks while maintaining momentum and accountability.
Leadership / Stakeholder Management: Successful track record of leading, developing and influencing a high-performing team at all levels of the organization, and experience developing strong relationships, including with executive stakeholders.
Execution Orientation in Ambiguity: The successful candidate will thrive in ambiguity and is an out-of-the-box and creative thinker who is comfortable with questioning the status quo and generally accepted beliefs while delivering major strategic initiatives.