Director, Customer Acquisition Analytics & Marketing Execution

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

The Director, Customer Acquisition Analytics & Marketing Execution sits in the Customer Experience Transformation team and leads enterprise initiatives that drive new customer acquisition and retention through moment-based, customer-centric communications across direct mail and digital methods supporting all distribution channels.

This leader will own the design, execution, and maintenance of the measurement system enabling robust reporting and optimization to ensure achieving the desired business outcomes. This leader will innovate with generative and agentic AI to transform team productivity, expenses, and communication effectiveness. This leader partners across the business areas, channel owners, Analytics/Data, and Technology to deliver measurable business results through strong measurement science, testing, and continuous optimization.

The role will be responsible for execution and governance to our customer-centric mission: Delivering acquisition campaigns and moment-based communications that are personalized, proactive, and relevant—delivering the right message, at the right moment, in the right channel to drive new business growth, retention, and to build trust with our customers.

Design and execution of a measurement system and structure: Set KPI definitions and reporting standards; validate key assumptions; define the measurement and attribution approach with partners; apply sound experimental/causal methods; and deliver clear reporting and executive readouts that connect campaign activity to company goals.
 

• Drive segmentation, personalization, and optimization: Lead sophisticated analytics to apply segmentation and propensity insights so messages reflect customer context and reinforce the value of joining and staying with Allstate. Own experimentation roadmap (A/B, multivariate); and optimize targeting, cadence, and channel mix with AI/ML driven personalization to meet customer needs at every stage.

• Innovate with AI and improve: Stay current on lifecycle and communication best practices; leverage AI to improve team productivity and communication effectiveness; and continuously refine the right message, at the right moment, in the right channel to drive business results.

• Uphold and influence ECX standards: Ensure communications are personalized, proactive, and relevant—so customers feel recognized, understood, and supported.

• Lead lifecycle strategy: Define the lifecycle strategy and moment-based communications across acquisition, onboarding, cross-sell, and win-back campaigns to drive new business growth and improved retention.

• Collaborate with business and channel owners: Partner with enterprise business stakeholders and channel owners to align on strategy, priorities, roadmaps, capacity, and operating guardrails—ensuring scalable, compliant, and consistent execution.

• Drive actions with leaders: Partner with business leaders to share performance readouts and recommendations; connect campaign results to business outcomes; and align on next-best actions.

• Build and lead a high-performing innovation and data driven focused team: Lead, role-model and develop talent that embraces artificial intelligence and modern capabilities; set clear goals and operating rhythms that drive strong execution.

• Lead sizeable internal presentations: Demonstrates a customer centric approach and can motivate others in this culture change of customer centricity and ai transformation in the marketing communications environment.

SUPERVISORY RESPONSIBILITIES

• This job has supervisory duties.

EDUCATION AND EXPERIENCE

• 4 year Bachelors Degree (Preferred)

• 10 or more years of experience (Preferred)

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

CERTIFICATIONS, LICENSES, REGISTRATIONS

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

REQUIRED SKILLS & CAPABILITIES

Executive Leadership & Influence:

• Enterprise leadership across Marketing, Analytics, and Technology to drive aligned strategy and measurable outcomes

• Proven people leadership—building and scaling high-performing, data-driven teams

• Executive communication and storytelling—translating insights into business impact

• Ability to influence and embed customer-centric standards across the organization

Data & Measurement Excellence:

• Marketing measurement leadership: KPI design, governance, and performance narrative development

• Advanced experimentation: A/B, multivariate, and causal methods driving optimization decisions

• Strong analytic translation—turning complex data into actionable business insights

Marketing & Customer Strategy:

• End-to-end customer lifecycle marketing (acquisition, onboarding, retention, win-back)

• Segmentation and personalization using behavioral and propensity-driven insights

• Omnichannel campaign leadership across digital and offline channels, optimizing targeting and engagement

Operating Rigor & Execution:

• Scalable operating model design including prioritization, capacity planning, and governance

• Cross-functional execution across business, channel, and technology stakeholders

• Compliance-focused, disciplined delivery of customer communications

PREFERRED / ADVANCED CAPABILILITES

 

Advanced Analytics & Measurement:

• Attribution, incrementality, and channel effectiveness modeling

• Hands-on analytics fluency, including dashboarding and performance validation

AI, Innovation & Personalization:

• Leadership of GenAI and AI/ML use cases to enhance marketing performance and productivity

• Advanced personalization and decisioning (e.g., next-best-action, model operationalization)

Transformation & Domain Expertise:

• Change leadership for customer-centric and AI-driven transformation initiatives

• Vendor/partner management and operating model transitions (insourcing, governance)

• Experience in regulated industries (insurance, financial services, or similar)

Skills

Change Adoption, Customer Marketing, Data Measurement, Executive Influence, Operational Execution, Strategic Influence

Compensation

Compensation offered for this role is 157,500.00 – 217,125.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

 

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

 

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

 

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.